PLANNING The aim of the project is for the Rafik wa Faru EE programme to deliver strategic conservation goals in Mkomazi National Park, Tanzania using black rhino Diceros bicornis michaeli as a flagship. Rafiki wa Faru is becoming well known in the villages with secondary schools that take part in the programme. The branding of this programme has been a success; it is a popular and memorable name, with an easily identifiable logo of a rhino mother and calf. This logo is on the front of the bus and on all the activity sheets that are handed out to the students. Schools are queuing up for a place on the bus. In additional to the ongoing technical support the educators receive from Chester Zoo and the supply of education resources, the employment costs for the two educators on the project are funded by Chester Zoo as follows: 2010 £4713 and 2011 £5000.